Treetop is a European company with legal entities, business processes, management structures and technical systems that are applied across borders. Treetop provides the Syspeace software and services to private and public companies (customers) worldwide. Treetop’s head office is located in Stockholm, Sweden and Treetop follows European data protection legislation, including the general data protection regulation (GDPR).
Scope and consent
People whose personal data we process
Treetop processes personal information about contact persons or program users linked to our customers. We also process personal information about people who are potential customers ( leads ) and who contact us via Treetop’s websites or other channels. Our policy on this is described in the section on personal data controller.
We also process personal data on behalf of our customers where the customer is responsible. Our policy on this is described in the section on personal data assistants.
Cookies and pixel tags
Cookies are small text files that contain a character string that identifies a unique browser. They are sent to a computer by internet operators or third parties. By default, cookies are allowed in most browsers, as this is something that most website owners require to access their site. You can change the settings of your browser to disable cookies by default, block third-party cookies or to receive a notification that a cookie has been sent.
Pixel tags are scripts that are issued when a user opens a website or email. The pixel itself is invisible and visible only in the HTML code of the site or email. It calls an application on a server that causes a third-party cookie to be downloaded to your computer or records that the email has been opened.
For more information about cookies and how they work, visit www.allaboutcookies.org.
Treetop uses digital marketing program, which places cookies to register a recurring visitor as a unique user. The tool is used to record how you use our sites and how to interact with us via email so that we can customize ad content to you and our customer’s interests. Cookies placed by our tools cannot access, read or modify other data on your computer. Treetop undertakes to ensure that you can change your areas of interest and manage the scope of digital marketing from us through a subscription management system.
Cookies and technology from Google
Google Analytics: Using this cookie we can get information on how visitors use our site, including, but not limited to, page views, source and time of visit to the site. The information is unidentified and displayed as numbers, which means that it cannot be derived from specific persons. This protects your privacy. By using Google Analytics, we can see what content is popular on our sites and thus strive to offer you more of what interests you.
Google Analytics Remarketing: Cookies are placed on your computer so that, after you leave our site, Google may show you ads about Treetop that may be of interest to you based on your visit to our site. This information is not personally identifiable.
Google AdWords: By using Google AdWords code, we can see which pages have contributed to completing the contact form, enabling us to leverage our budget for paid search results. This information is not personally identifiable.
Google AdWords Remarketing: Cookies are placed on your computer so that, after you leave our site, Google may show you ads about Treetop that may be of interest to you based on your visit to our site. This information is not personally identifiable.
You can prevent the information created by Google’s cookie on how to use our sites from being collected and processed by Google in the future by downloading and installing the Google Analytics Opt-out browser extension for your current browser. This browser extension is available at https://tools.google.com/dlpage/gaoptout.
Cookies from Facebook
Facebook Remarketing: Facebook’s pixel tag places cookies on your computer that can send a message to Facebook that you have visited the site. We then assume that you are interested in our services and the content of the website. When you then visit Facebook, information or ads with similar content are displayed. Go to the Facebook privacy settings to limit the display of this type of marketing.
What personal data are we dealing with
Treetop can process the following personal information about you:
- Basic contact information such as name, address, telephone number and e-mail address.
- Employment information such as employer, position, position and business-related preferences and interests.
- Feedback, comments or questions about Treetop or about our products – Syspeace and services.
- Content that you have uploaded on request during a support ticket.
- Unique user information such as login ID, username, password and security issues.
- Financial information such as tokenized credit card details.
- Visiting information from your browser, such as web browser, device, language and address of the website you visited before, as well as information about IP address.
- Click stream for behaviors and activities on Treetop’s websites and in our products – Syspeace and services.
- Email activities, such as which emails from – Syspeace you open and information about when and how.
- Other publically visible personal information in your profile that you voluntarily provided on third-party social networks, such as LinkedIn and Facebook.
Why we process personal information
About customer contacts and software users
In order to care for our customer relations and fulfill our commitments to customers, Treetop needs information about you in your role as the customer’s contact person or as a user of a service. The purposes of processing these personal data are as follows:
a. Conduct sales and outsourced work for the customer.
b. Establish requested tenders for products and services to customer.
c. Perform deliveries in accordance with agreements concluded with you or the customer.
d. Offer support to those who use our products and services.
e. Improve and develop the quality, function and user experience of our products, services and Treetop’s websites.
f. Discover, combat and prevent security threats and perform maintenance and troubleshooting.
g. Prevent our products and services from being abused.
h. Process orders, invoicing, payment and other financial follow-up.
i. Create interest profiles to promote relevant products and services.
j. Operate user forums to educate and enable contact between users and Treetop.
k. Registration of e-mail address and company or person name for Syspeace account
The legal basis for processing personal data for the purposes of paragraph a) to i) above is primarily that Treetop has a legitimate interest in processing your personal data for business purposes in a manner that we believe does not conflict with your personal rights or freedoms. The legal basis for processing personal data for the purpose described in paragraph j) and k) is your consent.
How we collect your personal information
Treetop usually collects personal data directly from you or from other people connected to our customer. These people may be a manager or a colleague. If the customer you work for acquires Treetop’s products or services via a partner company to Treetop, we can obtain information about you from the partner company.
In some cases, we can also collect information about you from other sources. These sources may be data collectors at third parties, Treetop’s marketing partners, public sources or third-party social networks. Treetop can collect personal information about you from a source with information obtained from another source. This gives us a more complete picture of you and enables us to meet your needs in a more relevant and personal way.
Tools for automatic data collection
Treetop uses various digital tracking techniques to gather information about how you move on Treetop’s websites and in contact with us.
How we share your personal information
Treetop may disclose your personal data to an external third party in the following situations.
Treetop’s user forum
If you write a post, a comment or the like on Treetop’s user forum or other forum on Treetop’s websites, this information can be read and used by anyone who has access to these forums. The information can be used for purposes that neither Treetop nor you can control. Treetop is not responsible for any information that you submit on such forums or on Treetop’s websites. Treetop does not publish any comments, stories or similar that you have provided without your consent.
Treetop may share your personal information with our partners if this is necessary for business-related reasons and in accordance with applicable data protection legislation. For example, if you buy a product or service on behalf of your employer, which Treetop provides through one of our certified partners. Treetop and our partner can in these cases share personal information in order to provide the product or service to the customer.
The police and other authorities may require access to personal data from Treetop. In these cases, Treetop only issues the information if there is a court decision or similar decision to do so.
The right not to receive marketing communications
You can choose not to receive marketing communications from Treetop and can do so by:
i) following the instructions to not receive communication in relevant marketing communications.
ii) changing the settings under the relevant section to edit the account if you have an Syspeace account.
iii) contacting us.
Please note that, even if you choose not to receive marketing communications from us, you may still receive administrative communications from Treetop, such as order confirmations and notices necessary for the management of your account or services provided to the customer.
You have the right to receive your personal information by requesting an overview of the personal data that we deal with about you and you may be entitled to data portability. You also have the right to request that Treetop correct incorrect personal information about you. If you have a Syspeace account you can contact us and let us update the information.
Security for personal data and storage
How we protect your personal information
Treetop takes the trust that you and our customers put to us very seriously. Treetop undertakes to prevent unauthorized access, dissemination and other improper processing of personal data. Treetop shall ensure the confidentiality of the personal data we process, preserve the privacy of the personal data and ensure the accessibility of the personal data in accordance with applicable data protection legislation.
As part of our commitments, we apply reasonable and appropriate organizational, technical and physical procedures and measures to protect the information we collect and process, taking into account the type of personal data and the risk that you and our customers incur in the event of any breach. The root causes of a breach of privacy are most likely to be found internally and therefore we believe it is necessary to build a strong corporate culture where our employees have respect for and knowledge of integrity in order to guarantee legal treatment and that your personal data is protected.
How long do we store your personal data
Treetop only saves your personal data for as long as needed for the stated purpose, taking into account that we should be able to answer questions and solve problems and fulfill legal obligations in accordance with applicable legislation.
This means that Treetop may save your personal data for a reasonable period of time after the last contact between you or our customer and us. When we no longer need the personal data we have collected, we delete them. We may process personal data for static purposes.
Changes to this policy
We treat your request and any complaints confidentially. Our representative will contact you to deal with any problems and describe the options available to remedy these. We strive to remedy complaints within a reasonable time and in an appropriate manner.